Social media is made possible through the use of online tools and applications. The tools allow users to share content, profiles, opinions, insights, experiences, perspectives and media. These tools include message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.
The purpose of Social Media from a company's standpoint is to generate interaction online with their current and future customers. Companies use social media for marketing, testing products for feedback, customer loyalty, brand recognition, real time statistics on conversion tracking, better online ranking, online reputation management, and to increase the online traffic to their website.
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